What are trade names used for marketing specific drugs known as?

Brand name medications refer to the specific names that manufacturers give to their drugs for marketing purposes. These names are proprietary and are often trademarked, meaning that only the manufacturer can use them for that specific product. The brand name is designed to be memorable and may reflect the drug's use, its effects, or other marketing strategies that help differentiate it from similar medications.

In contrast, generic names are the official, chemical names of drugs that do not belong to any specific manufacturer and are not trademarked. Active ingredients refer to the chemical components of the drug that are responsible for its therapeutic effects, while pharmaceutical labels provide information about the drug, including its ingredients, usage instructions, and warnings, but do not serve as a marketing identity. Hence, brand names are distinct and easily recognizable by the public, allowing for brand loyalty and marketing effectiveness.